Bragg Gaming expands in Italy with Sisal content deal

  • 3 min read
Bragg Gaming expands in Italy with Sisal content deal

Bragg Gaming Group has unveiled that its in-house developed proprietary slots content, certified for the Italian market, is set to debut with Sisal, a top Italian online casino, sports betting, and lottery operator.

Under this partnership, Bragg’s high-performing slots titles from its studios Atomic Slot Lab and Indigo Magic will be featured. These include popular titles like Egyptian Magic, Fairy Dust, and Cai Fu Emperor Ways from Atomic Slot Lab, and Sevens & Suns, Alpha Gold, and Phoenix Fury from Indigo Magic.

Bragg’s Atomic Slot Lab studio draws inspiration from the best features, themes, and mechanics of beloved land-based casino slots in North America to create a new generation of online content.

On the other hand, Indigo Magic focuses on developing and delivering titles that incorporate the latest global best practices in ideation and game creation, tailored with localized data-driven insights to match local trends and preferences.

This content will be accessible through Bragg’s Remote Gaming Server (RGS), which is licensed and approved to supply casino games in over 25 regulated markets worldwide. All content deployed by Sisal in Italy will operate under Bragg’s existing content distribution agreement with Microgame, established in March 2022.

Since its launch in the Italian market in 2023, Bragg has localized and certified over 45 online casino games, including titles from its proprietary content studios and Powered By Bragg partners.

Stefano Santagostino, Associate Product Manager at Sisal, expressed excitement about offering players exclusive Bragg Gaming content for the first time, emphasizing the importance of having the latest impactful online slots for Sisal’s growth strategy in the Italian market.

Karl Grech, Head of Business Development at Bragg, reaffirmed the company’s commitment to launching proprietary and exclusive online casino content with leading operators in major regulated markets worldwide, citing the Sisal agreement in Italy as a testament to their successful approach.

The Toronto-based Bragg Gaming Group is a leading business-to-business iGaming media and technology supplier. They operate in a number of high-profile jurisdictions around the globe, such as the Ameri...