Henceforward, the sportsbook will be integrated into the list of the official “Bookmaking Partners” in terms of boost in 2023. This collaboration will enable both parties to have an advantage over each other, their position in the market, along with sports audiences.
The MMA promotion in and outside the EU
DAZN Bet plans to utilize PFL’s official media assets to endorse the league across its digital media platforms. As a reciprocal arrangement, PFL will showcase promotions for the sportsbook throughout the season at their stadium.
Additionally, the two companies have reached an agreement to collaborate on creating original content and different engaging activities aimed at capturing fans’ attention toward the sport, while also providing them with top-notch betting opportunities. The partnership has been positively received by both parties, as PFL CEO Pete Murray expressed excitement at the prospect of expanding the league’s network of partner brands.
As the official bookmaking partner of PFL, DAZN Bet’s primary objective will be to promote the league in Europe. PFL CEO Pete Murray noted that DAZN Bet’s dynamic and innovative nature is in alignment with PFL’s values and dedication towards enhancing and expanding mixed martial arts worldwide. PFL’s Senior Vice President of International, James Frewin, shared a similar sentiment:
DAZN Bet has made it clear in this short time presence in the market, that it has a tremendous progressive betting area. This is why they could make a transparent strategic positioning, and make us delighted in our cooperation with them on the PFL EU. We also have scheduled plans to enlarge our cooperative relationships with DAZN Bet,
said SVP, James Frewin.
DAZN Bet’s chief executive officer Mark Kemp also expressed his delight in forming this new partnership with PFL Europe. The collaboration comes just before the scheduled fight on Saturday, March 25th, in Newcastle, United Kingdom, where the sportsbook has been active since last year.
He added that they fully share the vision of prioritizing innovation in their approach. They are eager to collaborate with them for PFL Europe’s debut season.