EvenBet Gaming, a leading developer of online poker software and solutions, has released its latest resource for gaming operators, the Online Poker Room: Complete Marketing Guide.
The comprehensive e-book provides proven, data-backed strategies to help operators navigate the complex poker vertical, acquire new players and boost long-term retention to ensure stable and scalable revenue streams.
Developed by EvenBet’s executive team, CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina, the guide is informed by the company’s extensive global experience supporting poker operations across more than 40 markets.
These include territories facing challenges such as high player acquisition costs, complex payment infrastructures, and increasing competition.
The guide covers the full spectrum of tools needed to maintain a loyal player base, from advanced segmentation and tournament strategies to effective bonus mechanics and feature integrations like jackpots, dealer tips and cash drops.
It explains how segmentation can be used to tailor messaging and promotions to distinct player types, ensuring that operators can create more personalised and effective campaigns. Tournaments and bonuses are included in the contents, explaining how they can be strategically deployed to serve as powerful tools, especially when linked with live events or real-time incentives.
Operators will also find insights on fostering community through club features, which can increase player loyalty and promote social engagement within the poker environment.
Importantly, the e-book also outlines poker’s ability to drive cross-selling to other verticals, revealing that operators can convert up to 20% of poker players into sportsbook users, and up to 15% into casino players.
EvenBet’s latest marketing guide reaffirms the provider’s unwavering dedication to delivering genuine insight into industry matters, equipping both operators and suppliers with the necessary data to forge their future commercial strategies.
Dmitry Starostenkov, CEO at EvenBet Gaming, said:
Poker is unlike any other vertical in the iGaming space; it’s deeply social, requires skill, and has tremendous value for cross-promotion.
Operators often underestimate what is required to market it effectively, which is why we have created this guide, compiling years of global experience into one actionable playbook for teams aiming to elevate their poker offering.
