Flutter‘s premier brands within its UKI division – Sky Betting and Gaming, Paddy Power, and Betfair – are seeking to collaborate with a promising startup to capitalize on the burgeoning female customer base in the UK and Ireland.
Under the auspices of its Alpha Hub program, Flutter Entertainment aims to tap into the potential of female gamers in the UK and Ireland, spurred by recent research highlighting a compelling opportunity within this demographic.
Effectively engaging this demographic necessitates tailored product concepts that resonate with their distinctive gaming preferences. Given that women often discover games through social circles, successful initiatives should revolve around social and community gaming to attract and retain customers. The envisioned solution should manifest as a digital entertainment hub focused on fostering relaxation, enjoyment, and social interaction.
Furthermore, an “out-of-the-box” opportunity is extended to startups with unconventional yet compelling ideas. This avenue allows innovative companies to propose solutions for creating safe and entertaining experiences tailored to female customers, both presently and in the future.
Steve Birch, Chief Commercial Officer at Sky Betting & Gaming, said:
We view this as an exceptionally thrilling gap in the market, and we eagerly anticipate identifying and collaborating with innovative startups via the Alpha Hub program to capitalize on this opportunity.
This partnership promises mutually beneficial outcomes, with the selected startup offered the chance to forge a commercial alliance with Flutter, expanding their solution’s reach throughout the UK and Ireland. Additionally, they will have the opportunity to showcase their business at a demo day attended by investors, technology experts, and Flutter’s leadership, as well as access workshops and networking sessions with senior Flutter executives and Alpha Hub Startup Support.