Genius Sports extends Football DataCo deal until 2029

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Genius Sports extends Football DataCo deal until 2029

Genius Sports has emerged as the chosen bidder to prolong its official betting data partnership with Football DataCo, the entity entrusted with data rights to the English Premier League (EPL).

Additionally, DataCo holds the rights to data from the English Football League (EFL), encompassing the Championship, League One, and League Two, along with all leagues under the jurisdiction of the Scottish Professional Football League (SPFL), including the Scottish Premiership.

Currently, Genius is in an exclusive negotiation phase with DataCo as it endeavors to finalize the extension. However, the renewed agreement remains contingent upon contractual arrangements and the approval of the leagues and their respective clubs.

Since 2019, Genius Sports has exclusively provided low-latency data to DataCo from the EPL, EFL, and SPFL. The existing contract is slated to conclude at the culmination of the 2024-25 season, while the new agreement is anticipated to endure until 2029.

Under this fresh deal, Genius Sports will persist in disseminating data from over 4,000 UK football fixtures annually.

Genius Sports

United Kingdom

Genius Sports is a gaming technology company with a focus on sports and online betting. After working in a number of jurisdictions for over two decades, the company has solidified its reputation as on...