GiG links a new contract with German operator Merkur for the purpose of providing its affiliate marketing compliance tool – GiG Comply.
Based on the contract, GiG Comply is going to be available for Merkur, which scans web pages for content, such as links, iGaming codes in various jurisdictions.
GiG Comply utilizes its rules mechanism in order to analyze real images from partner campaigns and give operators all the data on ad content for marketing of their brands.
Merkur has the possibility to set its own criteria and control parameters for adapting the system to certain market requirements, such as rules and regulations in Germany, where Merkur earned a nationwide license in August.
Merkur wants to do everything correctly, mostly about compliance. Our brand works based on local licenses, where our company follows the rules. With a partner like GiG Comply we are starting strong as both companies have great knowledge of the industry.
commented Martin Collins from Merkur.
It is necessary for GiG Comply to keep supporting Merkur just like we help our other partners. We are thrilled that we have the opportunity to make sure that the affiliates are in line with their brand and reasonable gaming.
stated Jonas Warrer the CMO of GiG.
On September 26th the BZgA warned about the growth of gambling advertising on the Internet, calling for a turning point in gambling advertising, including online advertising, by 9 pm. This followed the regime created by Germany’s fourth state treaty on gambling .
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