ICE London 2024: The most awaited iGaming exhibition wrap-up


  • 6 min read
ICE London 2024: The most awaited iGaming exhibition wrap-up

London, February 6, 2024 – this marks a historic milestone for the International Casino Exhibition (ICE).

The event opened its doors for 632 exhibitors representing 76 nations, and the final London edition of ICE kicked off with a grand spectacle, drawing the attention of gaming enthusiasts worldwide.

The second day of ICE 2024 saw an impressive turnout, with over 45,000 gaming industry innovators converging from various corners of the globe. Renowned as the premier destination for gaming professionals to network and engage in business opportunities, ICE continues to solidify its position as the epicenter of the gaming industry.

As the curtains draw to a close on another remarkable chapter, ICE bids farewell to its last London edition with a cinematic flourish. Participants and organizers alike reflect on the memories created and connections forged during this unforgettable event. 

During ICE a few important industry awards took place, including ICE Landmark Awards, Global Gaming Awards (EMEA).

With the conclusion of the exhibition’s final day, ICE says goodbye to London, eagerly anticipating the next chapter in its journey. As the global gaming community eagerly awaits, ICE looks forward to welcoming attendees to its new home in Barcelona next year. 

Farewell, London, and hola, Barcelona! ICE 2025 promises to be another milestone in the vibrant history of the world’s premier gaming exhibition.

ICE London 2024 main iGaming conferences

With an expanded exhibition space, a diverse range of conference and networking sessions, and an international audience, the event promises to be a catalyst for growth. Here are the main conferences that took place during ICE:

Esports Betting Conference (EBC)

This groundbreaking event delved into the intersection of esports and betting, offering attendees invaluable insights into a burgeoning industry. With esports emerging as a new revenue stream for operators seeking to engage with diverse demographics, the EBC provided a crucial platform to explore opportunities and strategies. As an integral part of ICE, the world’s largest gaming event, the EBC showcased leading voices from game developers, betting operators, and tournament organizers. 

ICE VOX’s World Regulatory Briefing (WRB)

Under the leadership of Nadine Dereza, award-winning international broadcaster, journalist, and Chair of the WRB for ICE 2024, the conference featured pivotal sessions addressing pressing regulatory issues in the gaming industry. Highlights included the ‘Global Regulator Town Hall,’ discussions on ‘Easing the Burden: How Can Regulation Keep Pace with New Technology?,’ insights into ‘Setting the Standard on Responsible Marketing,’ and exploration of ‘Regulating Gen Z: Key Considerations, Challenges, and Approaches.’ 

International Casino Conference (ICC)

Convened top leaders from the global casino industry, uniting key figures to chart the course for the future of the land-based sector, this conference offered notable sessions including the ‘European Casino Association Opening: Global Associations Panel,’ which provided insights into collaborative efforts among gaming associations worldwide. 

Additionally, discussions revolved around ‘Creating a Global Blueprint for Gaming to Develop New and Developing Economies,’ addressing the industry’s role in economic growth. The conference also tackled critical issues such as ‘Risks to the Gaming Industry: Cybersecurity, Organised Crime, Illegal Gambling,’ and explored innovative strategies for ‘Redesigning the Casino Space to Accommodate Your Hospitality Strategy.’ 

iGB Affiliate 2024 Main Discussions with the Experts

During the iGB Affiliate 2024, industry experts provided invaluable insights and guidance, helping businesses navigate the ever-evolving landscape of igaming over the next 12-24 months and beyond.

Highlighted seminars included:

  • “Using AI-Led Strategies to Re-Shape SEO”: Learn cutting-edge techniques leveraging artificial intelligence to revolutionize your SEO strategies and enhance online visibility.
  • “How To Survive an Ad Ban”: Gain essential tips and strategies to navigate challenges posed by ad bans and maintain business growth in an ever-changing regulatory environment.
  • “Scaling Your Affiliate Business 101”: Discover fundamental principles and practical approaches to scaling the affiliate business for sustained success and profitability.
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