Soft2Bet to launch MEGA during ICE London 2024

  • 2 min read
Soft2Bet to launch MEGA during ICE London 2024

Soft2Bet made a grand statement at ICE 2024, as over 40,000 attendees flocked to the London Excel expo center for a series of meetings, discussions, workshops, and an unforgettable partners’ soirée in London!

Standing tall with a striking new booth that reflected a year of remarkable growth, ICE 2024 also heralded the official debut of Soft2Bet’s Motivational Engineering Gaming Application (MEGA), a cutting-edge gamification technology suite. The event served as a platform to unveil the latest enhancements and innovations in both its casino and sportsbook solutions, delivering tangible value to existing, new, and potential partners alike.

Throughout the event, Soft2Bet hosted a myriad of workshops where company leaders provided insights into a diverse array of products, B2B services, and platform advancements. Additionally, senior executives actively participated in conference panels, engaging in discussions on how the industry can advance collaboratively with key stakeholders.

During these workshops, Product Manager Olga Melnyk shared updates on the latest developments in Soft2Bet’s leading gamification products such as City Builder, Stadium Builder, and Bonus Crab. Chief Product Officer Yoel Zuckerberg delved deeper into the ongoing advancements in Motivational Engineering Gaming Application (MEGA), emphasizing its role in boosting engagement, activity, and revenues.

Commenting on ICE, Chief Product Officer Yoel Zuckerberg said:

As we frequently emphasize, at Soft2Bet, we approach gamification with utmost seriousness, and the substantial growth we’ve experienced stands as a testament to the validity of this approach for us. It was truly gratifying to engage with partners, sharing updates on the latest innovations infused into our products. We eagerly anticipate furnishing them with further commercial advantages, fostering growth, and facilitating expansion as we progress into 2024.




Soft2Bet is an outstanding B2B provider of iGaming products. Along with Malta, Sweden, Denmark, and Ireland authorizations, the provider is committed to delivering the finest solutions. Moreover, casi...