Kambi has introduced the Kambi Founders’ Story, an interactive tool that describes the company’s development into one of the top providers of sports betting services in the market.
The Founders’ Story, which features interviews with key figures from the company’s past, such as co-founders Kristian Nylén and Anders Ström and MD Erik Lögdberg of Kambi Sportsbook, covers more than 20 years of Kambi’s history. From the company’s founding in the hallways of Sweden’s Karlstad University to significant events like processing the first-ever authorised online bet in the United States, the story covers a wide range of moments.
The Founders’ Story also charts the evolution of the sports betting industry, taking in landmarks such as the dot-com boom and the birth of live betting to the broadening influence of the B2B sportsbook model.
Officially founded in 2010 and gaining independence in 2014 with its listing on the Nasdaq Stockholm First North, Kambi has gone on to become the foremost provider of sportsbook technology and services to the regulated betting and gaming industry, with partners including BetPlay, LeoVegas, Kindred Group, Rush Street Interactive and Paf, Kambi’s first partner signing back in 2010.
Kristian Nylén, Kambi CEO and Co-Founder, said:
Kambi’s journey is unique within the sports betting sector, and as I step up to the Board of Directors and welcome incoming CEO Werner Becher, I am pleased to be able to look back with pride and share it with the industry through this Founders’ Story. The business has grown from an idea between university friends to become the clear leader in its field, and as the Kambi Group continues to enhance its delivery with an expanding range of modular services including AI-driven odds feeds, front-end UX and esports, it is a journey that is only just getting started.
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