Inspired Entertainment, a B2B gaming company, has recently finalized a new partnership deal with Kambi Group plc, a prominent sports betting firm. This agreement entails the integration of Inspired’s Virtual Sports product suite into Kambi’s sportsbook platform.
The decision to select Inspired as the exclusive virtual sports partner came after a thorough competitive procurement process conducted by Kambi.
Currently, Inspired’s virtual sports offerings are accessible through more than 40,000 retail channels and over 100 websites, spanning 35 countries. These offerings include the most popular sports in each respective market.
The CEO and President at Inspired Entertainment, Brooks Pierce commented:
We’re excited to combine Kambi’s top-tier sports betting technology with our unparalleled Virtual Sports games. We believe this collaboration will elevate Kambi’s premier sportsbook offerings, enabling them to offer operators a fresh, dynamic revenue source seamlessly integrated into the Kambi network.
Jamie Mckittrick, SVP of Commercial Operations at Kambi, added:
Kambi Group is thrilled to partner with Inspired to integrate their acclaimed Virtual Sports products into the Kambi sportsbook platform. This collaboration showcases the versatility of the Kambi platform and enhances our state-of-the-art sportsbook offering with top-notch Virtual Sports technology.
Notably, Inspired has experienced substantial growth in the US market over the past five years. The addition of basketball, football, soccer, and baseball to its virtual sports suite further bolsters its position, thereby enhancing Kambi’s presence in North America.