Parimatch extends its partnership portfolio in the Premier League, by linking a new deal with Newcastle United FC.
The contract with Newcastle, is the 10th one in the league at the moment after it had a really good start, with increasing the number of clubs with which Parimatch works to four.
The brand also had a contract with famous Premier League clubs like Chelsea FC, Leicester City FC and Aston Villa FC.
Every cooperation within the Premier League, one of the most popular football leagues in the world, contributes to our growth in the sport. At the moment we partner with a significant share of English football clubs and we have similar values and aspirations. Our company is delighted for future activities that will be done during the next season.
highlighted Evgen Belousov, the chief executive officer of Parimatch.
Every deal has different commercial scope, for example the contract with Newcastle is for media. The Aston Villa one is renewed in tandem with the Toon contract.
Moreover, the contracts with Chelsea and Leicester are focused on offline and digital rights, tickets and hospitality, club products and more. Parimatch has been partnering with Chelsea and Leicester for two years now. While the contract with Villa was signed a month after the Blues contacted the Cyprus brand based in Ukraine.
We are improving our collaboration portfolio in new places and are happy to work with those who have the same passion about values and can’t wait to coordinate with Parimatch.
added Dale Aitchison, Head of Commercial in Newcastle.
