Pariplay to partner with Betsson Group


Yana Mardiyan
  • 1 min read
Pariplay to partner with Betsson Group

Betsson Group is going to be the latest operator to join Pariplay’s Fusion aggregation initiative.

Through this collaboration, the operator will be able to access over 14 thousand high-quality aggregated games from Pariplay’s Fusion catalog. This will also include titles developed by the provider’s first-party studio, Wizard Games.

Furthermore, Betsson will get access to Pariplay’s player engagement and retention tools as well, further enhancing its offerings.

The operator will deploy Fusion’s products in several of its key markets in Europe, including Spain and Sweden.

As we constantly strive to expand our presence in key regulated markets, this collaboration with Betsson Group is a landmark deal that will enable us to reach wider audiences in numerous countries. Our aggregation platform will not only provide our new partner with an extensive catalog of entertaining titles, but also a set of top-quality engagement tools that will further enhance their offering.

commented the Vice President of Sales at Pariplay, Andrew Maclean.

We are delighted to be partnering with Pariplay. This collaboration will greatly expand our catalog of games, enabling us to deliver lots of new and entertaining experiences to our players which will enhance our engagement statistics and allow us to grow. We are looking forward to a productive collaboration.

stated Betsson’s Supplier Relations Manager, Laura Perreta.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana's goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.

Pariplay, a prominent aggregator in the iGaming sector, stands out by providing a vast selection of games from globally acclaimed game studios to its partners. At the heart of its operations is the Fu...