International holding PIN-UP Global is evolving into RedCore, a new business group designed to drive ambitious expansion into global markets.
Originally focused on technological solutions for the iGaming sector, the company is now broadening its scope to become a diversified digital powerhouse.
RedCore positions itself as an international group that builds cutting-edge technological solutions for digital markets. Over time, it has grown beyond its iGaming roots to establish a presence across multiple industries. With a robust management structure and a strategic growth agenda, RedCore delivers products and services in fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. Its solutions are designed to help businesses scale faster, optimise operations, cut costs, and stay compliant in highly regulated environments.
Commenting on the transformation, Marina Ilina, CEO and founder of RedCore, said:
As we expanded, it became evident that our expertise extends far beyond a single industry. Today, we unite knowledge and technology across diverse areas of digital business. iGaming remains part of our DNA — but it’s now just one of the many spaces where we innovate and lead.
The official debut of RedCore will take place at the SBC Summit in Lisbon, September 16–18, 2025, at stand D185, where the group will showcase its B2B portfolio of products and solutions.
While rebranding, RedCore stays true to the principles that made PIN-UP Global a market leader: leadership through innovation, cross-industry expertise, synergy, teamwork, and transparent communication. These values continue to underpin its partnerships and employee relations.
With this transformation, RedCore opens new opportunities for collaboration, offering holistic technological solutions that transcend traditional industry boundaries.
