Playtech expands collaboration with BetFred

  • 2 min read
Playtech expands collaboration with BetFred

BetFred and Playtech have recently expanded their longstanding partnership.

The expansion of the two firms’ over a dozen year old collaboration will see the continued supply of Playtech retail wagering machines to BetFred. The bookmaker’s demand for the terminals has been growing steadily over the past little while, as it has increased their numbers by over 50% in about two years.

Furthermore, the expanded contract will introduce greyhound and thoroughbred racing to Betfred’s terminals as well, along with Playtech’s innovative bet builder feature and top-notch streamed content. This will greatly enhance the bettor experience offered by the bookmaker, further solidifying its leading market position.

We are delighted to expand our extensive relationship with Betfred. Over our time working together our partner has grown its presence by quite a sizable margin, and we are excited to continue helping them with our latest retail wagering machines and features. We are looking forward to a productive collaboration.

stated the COO of Playtech, Shimon Akad.

Retail wagering machines have been steadily increasing in popularity over the past few years, increasing their importance for our business as we strive to fulfill our players’ demands. We are excited to expand the scope of our partnership with Playtech to acquire more retail terminals for our users and to offer them some of our partner’s newest features.

remarked the COO of Betfred Group, Mark Stebbings.


United Kingdom

Isle of Man headquartered Playtech is one of the largest online gambling software developers, with top-of-the-line offerings. They operate in 30 regulated markets with their 170 licenses. In addition,...