Pragmatic Play to expand its content with Zamba partnership

  • 3 min read
Pragmatic Play to expand its content with Zamba partnership

Pragmatic Play, a prominent content provider in the iGaming industry, is strengthening its partnership with Colombian operator Zamba by integrating its Live Casino titles into the collaboration.

After successfully launching its Slots portfolio with Zamba in 2020, this enhanced alliance will now feature Pragmatic Play’s acclaimed Live Casino offerings. The comprehensive Live Casino suite includes engaging game shows like Sweet Bonanza Candyland™ and Snakes & Ladders Live™, along with traditional casino favorites such as roulette and blackjack.

This expansion highlights Pragmatic Play’s dedication to enhancing and revolutionizing gaming experiences, particularly in the Latin American (LatAm) region. The company is committed to extending the availability of its Live Casino content in LatAm, showcasing its commitment to innovation and growth.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said:

As a crucial component of our broader strategy to significantly broaden Pragmatic Play’s presence in the sector, enhancing our association with Zamba to encompass Live Casino content is pivotal. Zamba has proven to be an outstanding partner for Pragmatic Play, and we are excited about the recent incorporation of cutting-edge Live Casino titles. This includes the high-performing Sweet Bonanza Candyland™, along with timeless table games like blackjack and baccarat.

Enrique Amorocho, Business unit manager at Zamba said:

After witnessing the positive reception of Pragmatic Play’s Slots among our player base, it was a logical progression to further strengthen our partnership by introducing its Live Casino content to our customers. Given the increasing popularity of this category among bettors, we have full confidence that Pragmatic Play’s Live Casino offerings will mirror the success of its Slots. Our commitment to delivering an unparalleled gaming experience to our players is exemplified by the addition of Pragmatic Live Casino to, enhancing our comprehensive offerings for our loyal customers.

Pragmatic Play is renowned for its monthly production of up to eight new online slot titles. Moreover, the company consistently delivers Live Casino and Bingo games as part of its diverse multi-product portfolio, accessible through a unified API.

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Pragmatic Play is a world-class software provider, popular for its award-winning solutions. Established in 2015, it has since become a distinguished leader in suggesting a cross-selling portfolio avai...