Sportradar and Oddin.gg have forged a multi-year strategic alliance aimed at delivering Oddin’s exclusive esports content through audiovisual streaming to Sportradar’s global network of betting operator clients.
The agreement will propel Oddin.gg’s aspirations for growth within the burgeoning global esports arena, which saw a remarkable €83 billion in betting turnover in 2023.
Leveraging Sportradar’s esteemed status as a premier AV betting provider, this partnership will expand the accessibility of Oddin.gg’s official competition content.
Sportradar’s extensive network of over 900 betting operator clients stands to gain significantly from this collaboration, with the potential to offer a broader array of live streamed esports events to their clientele. This not only enhances engagement within existing markets but also opens doors to new betting opportunities. Moreover, this partnership sets the stage for potential future collaborations across various domains.
With exclusive rights to prestigious competitions, such as the recently launched Counter Strike 2 (CS2), Oddin.gg will have Sportradar distribute these events to sportsbooks through their integrated streaming platform. This enables operators to furnish their customers with access to top-tier competitions globally, introducing captivating content to their offerings.
