Unibet and 32Red extend partnership with SIS

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Unibet and 32Red extend partnership with SIS

Sports Information Services (SIS) has entered into a new prolonged cooperation with Kindred Group, which includes Unibet and 32Red.

This agreement will enable the prominent casinos to continue receiving premium content, streamed live from the noted horse and greyhound racing occasions.

Unibet and its European and Australian customer base will benefit from the extension, as they will have access to more than 35,000 horse races per year from 170 racecourses from five continents.

Noctidal, extensive content also provides 38,000 greyhound races each year from a few locations: UK, Mexico, Ireland. According to the supplier’s roundday offering, Unibet and 32Red, currently provide premium live content of horse and greyhound racing from SIS. This offering is expected to grow revenues.

Kindred Group’s Racing Strategy Analyst, Alistair Gill, expressed his satisfaction with the new agreement, stating that it allows the company to continue providing its customers with premium racing content from around the world. The engaging event available at all times of the day makes it possible for the company to serve its customers even better. He also emphasized the value of the partnership with SIS and the desire for continued growth, making the longterm extension of the existing arrangement an excellent opportunity.

SIS Commercial Sales Manager, Harri Hulatt uttered:

The longstanding partnership with Unibet is highly valued, and we are delighted to have guaranteed the future of our superior racing content via its portfolio. Unibet’s extensive reach to many regulated markets, combined with their increased purposes in other markets, make this achievement all the more satisfying.

The recent deal is a testament to the sustained sales expansion of SIS, with its partners globally experiencing the benefits of various proven services that increase revenue.


United Kingdom

Sports Information Services, known also as SIS, holds the status of the foremost supplier of 24/7 wagering services to entertainment companies on a global scale. Their commitment lies in delivering so...