Aristocrat to rebrand iGaming division as Anaxi


  • Tuesday 11 October, 2022
Aristocrat to rebrand iGaming division as Anaxi

Anaxi is going to be the name of the online real-money gambling subsidiary of Aristocrat Leisure.

The gaming and technology developer Aristocrat Leisure has recently announced about its latest rebranding move, spinning off its real-money gambling technology subsidiary as Anaxi.

This move comes after the developer’s failed attempt to purchase a similar business, Playtech, back in February of the current year. Despite that setback, however, the company chose to pursue its strategic objectives on its own.

The new subsidiary will reportedly have its products and services live with a couple of prominent clients in the United States in a couple of months.

We are thrilled to unveil Anaxi as the name and branding of our online real-money gambling subsidiary. We are excited to work with our prospecting associates and start our journey to becoming one of the best iGaming providers in the industry. Additionally, we are looking forward to showcasing our new subsidiary’s products at the upcoming G2E event in Las Vegas, where clients, associates and even players can come together and experience our offerings and solutions on our stand.

remarked the chief executive officer of Anaxi, Mitchell Bowen.

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