‘Bet on Awareness’ campaign to be launched by industry experts

  • 1 min read
‘Bet on Awareness’ campaign to be launched by industry experts

During Problem Gambling Awareness Month (PGAM), three leading companies in the industry – Mindway AI, eCOGRA, and CasinoReviews.net – have joined forces to launch a groundbreaking campaign dedicated to promoting responsible gaming.

At the core of this initiative is Mindway AI’s cutting-edge tool, Gamalyze. Departing from conventional self-assessment methods, Gamalyze introduces participants to an engaging three-minute card game experience. This innovative approach not only provides valuable insights into gambling tendencies but also encourages self-awareness and responsible gaming practices.

As the campaign progresses, Mindway AI, eCOGRA, and CasinoReviews.net will embark on a comprehensive study utilizing Gamalyze’s data. This study aims to unveil unique insights into gambling habits and trends in 2024, offering valuable perspectives on crucial aspects of player behavior.

Rasmus Kjaergaard, the CEO of Mindway AI, shared his excitement about the collaboration with CasinoReviews.net and eCOGRA, emphasizing their commitment to promoting responsible gambling during Problem Gambling Awareness Month:

I am truly thrilled about the collaboration between Mindway AI, CasinoReviews.net, and eCOGRA in championing responsible gambling during Problem Gambling Awareness Month.

Nikoleta Kuncheva, the Product Owner for CasinoReviews.net, highlighted:

The ‘Bet on Awareness’ campaign isn’t just for those who gamble; it’s an opportunity for everyone to gain insight into the potential risks of their habits.

Douwe Bijkersma, the Chief Delivery Officer for eCOGRA, mentioned:

Gamalyze is an innovative tool that empowers players to assess their gambling behavior and risk profile independently—a concept we believe will benefit not only players but also the broader iGaming industry.

The official launch of the Bet on Awareness campaign is scheduled for later this month, with participants invited to join through dedicated links across various digital and social media platforms.