BETBY to power leading Asian brand Fun88 in LatAm expansion

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BETBY to power leading Asian brand Fun88 in LatAm expansion

Betby, an inventive supplier of sports wagering solutions, has enlarged its presence in LatAm through the launch of the Fun88 brand in a new partnership.

Fun88, a prominent wagering and gaming platform in Asia, solidified its association with the Premier League football club Newcastle United earlier this year, becoming the club’s official Asian wagering companion for the 2023/24 season and further.

In its quest for a sportsbook partner, Fun88 conducted a comprehensive search to find a provider that would offer the necessary flexibility for innovation and the development of distinctive sports wagering practices in the region.

With the help of Betby’s established track record, one-of-a-kind and flexible tech, official data feeds, and a sophisticated set of APIs, Fun88 is well-positioned to meet its goals for distinctiveness. By bringing amazing material, the brand will use its access to the AI-generated content module and feed of Betby.Games to propel its development plan in the area.

The Chief Operations Officer at Betby, Chris Nikolopoulos mentioned:

Fun88 has positioned itself as a premier brand in the Asian market. Boasting a seasoned leadership team and a development strategy, Fun88 embodies all the qualities that Betby seeks in an operator.

A spokesman at Fun88 stated:

Our team is thrilled about our collaboration with Betby and eagerly anticipate introducing our enthusiasm and proficiency in sports and wagering to the new market. The exceptional quality and flexibility offered by Betby, coupled with the unwavering support from their devoted team, instill confidence in our companionship.

Betby is optimistic that this deal will yield significant benefits for both parties, aligning well with the regulatory updates in the active region.