BetMGM has recently pledged to include responsible gambling messages in its advertisements.
As part of its commitment, the company will display various responsible gambling banners and messages in its advertisements on various verticals, such as billboards, television, and the internet, in the North American market.
This pledge will also include integrated responsible gambling messaging on the BetMGM mobile application, the firm’s social media accounts, and in a number of places on the company’s retail wagering establishments.
BetMGM plans to utilize messaging developed in collaboration with GameSense, which is a responsible gaming program created by the British Columbia Lottery Corporation.
As the iGaming industry is expanding at an unprecedented pace, it is an important objective for us to be a leader in responsible gambling messaging. Our latest commitment will ensure we have a headstart in that regard.
stated the Chief Executive Officer of BetMGM, Adam Greenblatt.
Being the top organization in our sector, it is important for us to also lead the industry’s responsible gambling efforts. Our integration with BCLC’s GameSense will enable us to create top-notch responsible gambling messaging and deliver a safe and entertaining experience to our players.
commented the President and Chief Executive Officer of MGM Resorts, Bill Hornbuckle.
We are committed to delivering safe experiences to all of our players around the world, however, this is especially important in the rapidly-growing North American market. With the integration of GameSense’s tools, we will be able to achieve and exceed our responsible gambling goals in the near future.
remarked the Chief Executive Officer of Entain, Jette Nygaard-Andersen.
This announcement follows the recent introduction of the controversial “Betting on our Future” act, which proposed eliminating all sports wagering advertisements in the United States and was met with quite a lot of criticism from industry professionals.