Christian Broughton, the Supervising Director of The Independent, expressed enthusiasm concerning the collaboration with Gambling.com, describing it as a highly favorable advancement for the company. He highlighted the extensive expertise of their new partner in the United Kingdom, as they have been active participants for more than a decade. Having secured such cooperation with a reputable entity like Gambling.com, known for their impressive track record and set alliances with iGaming entitles, is a significant advantage for their organization.
Broughton also emphasized that The Independent’s selection as Gambling.com’s inaugural non-US companion reflects the publisher’s significant brand recognition:
The Independent’s stature as Gambling.com’s inaugural international companion underscores our extensive reach, resilient business model, and worldwide brand influence. Our latest financial statements showed a declining dependence on ads, emphasizing the growth of commercial collaborations essential in building a steady and credible revenue base for our media website’s potential increase.
Through this cooperation, the affiliate will furnish The Independent’s audiences with captivating wagering and casino gaming content. The media website’s homepage will feature such material in a special section that will serve as an unparalleled destination for fans.