NeoGames and Intralot Brazil will be the first to debut regulated iLottery services in the country.
Through this collaboration, which has been in the works since June of last year, the two companies will be working with the lottery program of Brazil’s Minas Gerais state, Loteria Mineira, and expanding its operations to the online vertical. The resulting subsidiary will be called LotoMinas.
NeoGames will be launching its cloud-based offerings locally in the country to deliver the best experience possible with minimal latency. The firm’s NeoSphere interface, in-house lottery games, and management solutions sourced from its Aspire Global subsidiary will be the main products powering LotoMinas.
Furthermore, the collaboration will involve a suite of remote sports wagering solutions as well, which will be provided by another one of NeoGames’ subsidiaries, BtoBet.
Initially, local players will be able to experience 18 lottery games with LotoMinas, including a number of industry-leading titles that are custom-tailored to the market’s needs.
This partnership marks NeoGames’ debut in the Brazilian iGaming market, expanding its presence in the Latin American region, which holds quite a bit of potential for the industry.
We are delighted to launch one of the first state-run iLottery services in Brazil. Through this partnership with Intralot Brazil, we were able to create a solution specifically tailored for local players, which will deliver an outstanding experience for them. Furthermore, this contract has helped us expand and enter a brand new market in the South American region, which will help us grow our company at pace.
stated the Chief Executive Officer of NeoGames, Moti Malul
We are thrilled to have this opportunity to work with NeoGames’ professional team to integrate their solutions into Brazil’s first regulated online lottery offering. We are eager to see what local players in Minas Gerais think of LotoMinas’s new services, and we are looking forward to a productive collaboration.
remarked the Chief Executive Officer of Intralot Brazil, Sergio Alvarenga.
