LeoVegas Group, a renowned casino brand is poised to strengthen the footprint of the BetMGM brand (operated by MGM Resorts International) in the UK through a strategic collaboration expansion with an esteemed sports wagering solution supplier, Kambi Group.
Within the scope of this partnership, Kambi will deliver BetMGM its robust technology, that encompasses the highly-praised Bet Builder tool and cutting-edge AI-driven algorithmic retail capabilities.
The cooperation between LeoVegas and Kambi has garnered enthusiastic praise from Kambi’s CEO, Kristian Nylén:
The partnership of LeoVegas’ operational know-how and Kambi’s proven sportsbook tech, will undoubtedly offer an amazing foundation for offering BetMGM’s consumers highly engaging gaming practices. The success of the BetMGM brand is guaranteed by the interplay between LeoVegas’ proficiency and Kambi’s reliable solutions.
Sports Strategy Director at the LeoVegas Group, Per Carlander, also shared his thoughts saying:
The UK stands as a crucial location for each casino, and our team holds a strong belief that our sportsbook, coupled with innovative new tools like a multi-million-dollar free-to-play game, will draw in sports enthusiasts looking for a premium live wagering practice.
Kambi has been a trusted companion of the LeoVegas Group for an extended period and has consistently delivered top-notch solutions for the group’s various betting brands, including BetUK and Expect, thereby solidifying their collaborative success.
