Pariplay, a subsidiary of NeoGames, is set for substantial development in the South African market through a strategic partnership with Bet Network.
Bet Network will be enabled to deliver recognized titles across the market by utilizing its regional experience and National Manufacturing Licence. Along with Ignite and content from other game developers, these offers will also include exclusive Wizard Games content.
The VP of Sales at Pariplay, Andrew Maclean mentioned:
We see South Africa as a market brimming with immense potential, and we are thrilled to join forces with Bet Network to harness their local insights and expertise. Our diverse range of content has already demonstrated its global appeal, and we have every confidence that we can offer an abundance of exciting gaming experiences to players in South Africa.
Managing Director of Bet Network, Iain Gutteridge added:
Pariplay offers an unparalleled collection of both aggregated and proprietary content that has garnered a devoted following among players worldwide. We have full confidence that by introducing this portfolio to South Africa, we can rapidly position it as an essential addition for operators. Through our collaborative efforts, we aim to significantly broaden its existence in South Africa, and we are genuinely thrilled about the promising prospects of this cooperation.
Initially, these certified offerings will gain approval through the Western Cape Gambling and Racing Board, with plans for further expansion throughout South Africa in the near future. This marks the latest move in the supplier’s ongoing enlargement strategy, which has lately aimed at emerging markets like the US and LatAm.