Channels Media Group will leverage Soft2Bet’s Motivational Engineering Gamification Application (MEGA) to enhance content delivery and boost player engagement. The supplier aims to benefit from the media company’s strong local expertise.
Martin Collins, the Chief Business Development Officer at Soft2Bet, mentioned:
As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV.
Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.
Tobi Momoh, the Group Strategist & Consultant of Channels Media Group, added:
Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market.
Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.
