Through the new deal, the sports technology company will provide data for a number of major sports and leagues, such as football and basketball, to Tally, allowing the latter to enhance its offerings with data-driven media and games.
Tally will utilize this data to create tailored experiences for fans by integrating content that interests them more. This will greatly improve the productivity of the provider’s clients, who utilize the engagement platform to improve the retention and churn statistics of their businesses.
We are excited to collaborate with Sportradar to bring their high quality sports data and statistics to our platform. This partnership will greatly enhance our offering by allowing us to automate a number of important aspects of it. Sports fans will be able to view content that peaks their interest the most. Our platform is an important part of our clients’ ecosystems, so utilizing high quality data sourced from official sources is quite vital.
commented the chief executive officer of Tally Technology, Brad Vettese.