Touch Casino signed CRM agreement with Enteractive


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Touch Casino signed CRM agreement with Enteractive

Enteractive, a pioneering force in the realm of player conversion and reactivation services for the iGaming industry, has united forces with Touch Casino to spearhead player (re)activation campaigns across a multitude of markets.

Within this dynamic partnership, Enteractive will enhance Touch Casino’s CRM initiatives, concentrating on the activation of registered non-funded player accounts and the rekindling of lapsed or dormant player accounts.

Enteractive perceives its personalized retention and reactivation services as the linchpin in optimizing revenue generation from both the churned segments of their player base and registered, non-funded accounts.

With 15 years of industry leadership, Enteractive stands as a worldwide recognized revenue powerhouse for the iGaming companies. It leverages its own (Re)Activation Cloud tech platform, enabling swift and smooth integration of handpicked user databases. Native-speaking sales agents are equipped to connect with users in diverse markets through real-human, one-on-one outreach via phone.

Employing this tailored CRM strategy has been substantiated as an effective means to rekindle player engagement within churned segments, while also upholding responsible gambling best practices as an inherent standard feature.

Rhys Hamilton, Director at TouchCasino, mentioned:

Our team is thrilled to partner with Enteractive and embrace their groundbreaking player engagement methodology for user (re)activation. We’re confident that this partnership will propel us to unprecedented heights in the realm of player conversions.

John Foster, B2B Sales Head at Enteractive, stated:

Our dedication to genuine one-on-one communication, coupled with the capacity to directly glean in-depth feedback from players, undoubtedly stands to elevate conversion rates for the Touch Casino brand.

With a team of native-speaking call agents providing support to iGaming brands worldwide, Enteractive consistently converts over 14K users each month for numerous top-tier operators.

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