Enteractive and BVGroup collaborate to execute focused campaigns across BVGroup’s brands and worldwide markets.
The focus is on converting registered non-funded accounts and reactivating specific segments of dormant player databases. The new deal aims to generate ‘incremental revenue’ from untapped segments within the group, which operates the BetVictor sports betting brand.
Andrew Foster, Enteractive’s CBO, said:
BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded igaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.
The company has partnerships with operators like Spinwise, Coolbet, and BetCity. In 2023, it secured the title of Best Service Provider at the Global Gaming Awards London.
Brent Almeida, BVGroup CCO, said:
Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.
At that time, the Gibraltar-based online gambling company clarified that the new name signifies its status as a multi-brand gambling operator and B2B technology solutions provider, acknowledging its heritage.
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