Kaizen Gaming and BVGroup to launch Betano in the UK

  • 6 min read
Kaizen Gaming and BVGroup to launch Betano in the UK

Kaizen Gaming, the global GameTech powerhouse, has partnered with BVGroup to launch its premium Betano brand in the UK. The rollout in the UK market represents the latest milestone in a most significant year for Betano, solidifying the brand’s global presence, among others, as Official Sponsors of both UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.

Operating internationally, Betano has developed a reputation as a leading digital sports betting and gaming operator, with a focus on cutting-edge marketing, technology and responsible gaming. This exciting new partnership will combine Betano’s global brand recognition with BVGroup’s proprietary technology and proven experience as a leading UK operator. Customers will be able to enjoy a range of exciting features, including In-Play Betting, Enhanced Accas, Bet Boosts and a highly responsive Bet Builder product with progressive pricing.

Renowned for their dedication to responsible gaming initiatives, the partnership with BVGroup also means that Betano customers will be fully supported with the operator’s extensive suite of safer gambling tools.

Julio Iglesias Hernando, CCO of Kaizen Gaming, stated:

As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience. It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners. A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.
As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.

Brent Almeida, CCO of BVGroup, commented:

Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024. We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.

About Kaizen Gaming and Betano

Kaizen Gaming is one of the biggest GameTech operators in the world. Through Technology and People, the company is laser-focused on offering an unparalleled customer experience in a most engaging and responsible way. Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an established presence and millions of customers across markets in Europe and Latin America, while recently entered Africa and North America through launches in Nigeria and Ontario. The company employs more than 2,500 people across the globe.

Kaizen Gaming has been recognized as a leading player in the global sports betting and gaming industry, having received several awards, including a world first of five trophies in a single year at the 2023 EGR Operator Awards (“Sports Betting Operator of the Year”, “Marketing Campaign of the Year”, “Mobile Sports Product of the Year”, “In-House Product of the Year” and “In-Play Sports Operator of the Year”).

About BVGroup

BVGroup is an online gaming operator and B2B solutions provider with licences in Great Britain, Gibraltar, Ireland and Ontario. The privately owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.

Offering sportsbook, casino and bingo, BVGroup is dedicated to improving the gaming experience by leveraging its in-house developed technology and innovative products, and is committed to promoting responsible gaming practices. In addition to its flagship BetVictor brand, the group operates several other 3rd party brands of globally recognised gaming and media companies.