Genius Sports has recently extended its contract with the NFL, allowing them to expand the reach of their basketball content with Caesars.
Through this contract Genius Sports will remain an official data associate of the NFL, and will be granted the rights to supply live streamed content from the league. Additionally, Caesars’s online wagering brand will debut in-sportsbook official broadcasts of NFL’s matches in the United States.
Genius Sports is going to take this opportunity to develop its artificial intelligence powered live broadcasting solutions to expand their live Watch and Bet offerings and deliver excellent results.
The basketball league and the iGaming developer had originally signed a contract back in 2021, which made Genius Sports the exclusive holder of the rights for the distribution of NFL data and statistics.
This partnership will allow us to expand our offerings and deliver the best NFL content on our sportsbook application. As it is our aim to have an excellent experience for our users, being the first to offer in-app live broadcasting of one of America’s most popular sports in the country is quite a significant achievement. We are delighted that this partnership has enabled us to accomplish that.
remarked the president of Caesar’s Digital division, Eric Hession.
We are thrilled to have fans of our sport be able to experience their favorite matches in a new way. We are certain that Genius Sport’s Watch and Bet will increase the sport’s reach by quite a bit.
commented the vice president of media and business strategies at the NFL, Brent Lawton.
With this latest extended collaboration, we have deployed a unique offering that will take advantage of our official betting data to provide players with a fully-featured experience with the live games being displayed on the same page as their wagering options.
stated the chief executive officer of Genius Sports, Mark Locke.
